Wedding Content Creators: Must-Have or Passing Trend?
In 2025, the wedding industry feels like it’s on steroids. Every few months, there’s a new “essential” vendor popping up, from wedding decor stylists (distinct from your regular decor team), to bride’s personal assistants, after-party hype squads, bottle girls, light shows, and even adults in robot suits. For any bride planning her big day, the question becomes, do I really need this to make my wedding unforgettable?
One such addition to the wedding lineup is the wedding content creator. In the sea of new trends, this was one we decided to try.
Why We Hired a Wedding Content Creator
After hearing one too many horror stories about photographers and videographers holding footage hostage or taking months to deliver, we knew we needed a backup plan.
Armed with just an iPhone and a good eye, our content creator (Rasheed Alfa of Alfa Marriages) was agile, low-maintenance, and surprisingly effective. While the photo and video teams were busy focusing on the traditional couple shots, he was able to float around and capture candid moments including guests arriving, food displays, the vibe of the room, behind-the-scenes setup, and small magical bits that would have been lost otherwise.
The turnaround time? Less than 48 hours. We had a flood of high-quality raw clips and beautifully edited videos that let us relive the day almost immediately. (Although watching it all back, I realised I danced so much, no wonder I could barely walk the next day!)
The Privacy Tightrope
Despite the amazing content, we found ourselves walking a fine line between wanting to stay private and wanting to credit the creator’s hard work. We agreed he could showcase a few edited clips (with our input), but managing everyone else? A whole different story.
Vendors started reaching out to our content creator, not us, asking for wedding footage to post on their own platforms. Some didn’t even ask. Scrolling on Instagram aimlessly, I randomly came across a video of my dad and I dancing and another clip of me sent to one of our vendors in Ghana.
I completely see the value of social media as a way for vendors to highlight their craft and I think that’s wonderful. Still, it feels important to draw a line between celebrating your work and sharing personal wedding moments that may be private.
5 Tips to Protect Your Content & Peace of Mind
If you’re considering hiring a content creator or simply want to manage how your wedding is shared here are some key tips to help you stay in control:
1. Set Clear Ground Rules in Writing
Let your content creator know upfront that you own the footage. Make it clear that no content should be shared externally (with vendors or online) without your explicit permission.
2. Get Vendor Content Agreements in Place
In your contracts or communication, specify that vendors can only post content after sharing it with you for approval. Ask to be included in any review process. Feeling overwhelmed? Appoint a trusted bridesmaid or coordinator to manage this admin. My sister handled everything for me.
3. Request a Delivery Timeline
Ask your content vendors (photographers, videographers, content creators) when you can expect your final files. This helps if you’re planning gifts, albums, or keepsakes, especially if family members are travelling soon after the wedding.
4. Create a Shot List in Advance
Don’t leave it to chance. Whether it’s key moments (like your first look or the cake cutting) or special guests, give your vendors a list of what matters most. It’s your day, not just their creative playground.
5. Your Day, Your Rules
Remember, vendors work for you. It’s okay to prioritise your vision over their Instagram grid. Speak up, assert your boundaries, and don’t be afraid to say no if something doesn’t feel right.
ATW’s Final Thoughts
Wedding content creators can be an absolute asset when managed well. They offer immediacy, flexibility, and a candid perspective that complements traditional media. Given how wedding costs have soared in recent years, hiring a content creator may offer a more cost-effective alternative to a traditional videographer too. But like every new trend, their value depends on how clearly expectations are set from the start.
If you’re considering one, go for it, but go in with your eyes open and your boundaries clearly defined.